BEAUTY MARKETING STRATEGIST
Beauty marketing that sells through.
Fractional marketing leadership for beauty, wellness and CPG brands.
And hands-on AI enablement for the teams doing the work.
#1 at Sephora
In The Next Big Thing
Henry Rose
Inc. 5000
Two years running
Beauty Barrage
#1 in six weeks
Beauty SKU at Walmart
illuMask
Newcomer of the Year
WWD Beauty Awards
Hair Rules
I’ve seen beauty from every side of the shelf.
The founding team. The creative side. The retail buyer’s desk. That’s why I’ll tell you the hard thing early, then stay in the room and help fix it.
Getting on shelf is the easy part. Selling through is where brands win or quietly disappear.
SERVICES
Two ways I help.
Beauty and CPG marketing leadership
Senior, fractional and hands-on. Launch plans, retail strategy and brand positioning that still hold up after the shelf reset.
AI enablement for marketing teams
I set up the tools, train your team and build the workflows that take busywork off their plate. Tools don’t drive results. People who know how to use them do.
BRANDS I’VE BUILT WITH
Beauty Barrage
Marketing that won clients, and the Inc. 5000 twice.
Henry Rose
Fine fragrance, launched to #1 in The Next Big Thing at Sephora.
illuMask
Took LED masks into mass retail before anyone knew what they were.
Hair Rules
Co-founded it. Saw early that social was where a small brand could out-play the big ones.
“Kristy has been part of how Beauty Barrage thinks for years. As our SVP of Marketing she helped put us on the Inc. 5000 two years running, and she knows retail from the sales floor to the buyer’s desk. Now she’s bringing that same intelligence to how our team works with AI. High-touch, high-trust, and always a step ahead.”
SONIA SUMMERS · FOUNDER & CEO, BEAUTY BARRAGE
ABOUT
Hi, I’m Kristy.
Beauty marketing strategist and fractional marketing executive. I help beauty, wellness and CPG brands grow with honest strategy, community-first thinking and practical AI.
I’ll always give you the honest answer, even when it’s not the easy one. Then I’ll help you fix it.
Great formula.
Nobody buying?
Tell me where your brand is stuck. I’ll tell you how to get it going.