Featured Press

LUXURY DAILY

Shiseido gets into beauty subscription game with IoT skincare

"It’s no longer a one-size-fits-all game in beauty," said Kristy Engels, senior vice president of marketing and brand strategy at Beauty Strategy Group. "As consumers assert their individuality, they demand products that work for their unique needs.

beauty independent

With Makeup Sales Slumping, Cosmetics Companies Are Rushing Into Skincare. Can They Succeed In A New Category?

“You need to have an existing consumer base who already trusts you and is ready to buy skin care from you, or a clear point of difference and deep pockets to stand out in a cluttered category.”

WWD

The Big Potential of Micro-Influencers

Beauty Barrage argues that the intimate ties brands can have with micro-influencers — and the close connections they maintain with their followers — helps establish trust and even long-term relationships, which may be the best defense against the bot epidemic.